Ubani Norah Makes History: Hosts The First Ever Abia Entrepreneurs Trade Fair

The saying that ‘nothing can stop an idea whose time has come’ was brought to reality at the prestigious Aba Sports Club on 4th and 5th December, 2020 when popular milliner and CEO of Norax Pebbles Logistics, Ubani Norah, organized and hosted the first ever Abia Entrepreneurs Trade Fair.

When African Heritage Times (AHT) visited the Fair on its inaugural and final days, it was a delightful surprise to note that the indoor hall of Aba Sports Club was filled to the brim, so much that exhibition stands were constructed outside the hall in order to accommodate as many participants as possible. The atmosphere was electrifying and most participants and visitors who spoke to AHT expressed satisfaction with the flawless execution of the Fair. There was no dull moment.

In a chat with AHT, Ubani Norah explained that the Fair was prompted by need to create an opportunity for young entrepreneurs in Abia State to further expose their brands, network among themselves and explore new windows of business promotion. She said that she was challenged to confront the erroneous mindset, which had become dominant among some young people, that events like the Fair could only take place in bigger cities in Nigeria and would not succeed in Aba.

According to her, “as an entrepreneur based in Aba where I established Norax Pebbles, Norax Pebbles Logistics (NPL) and Norax Pebbles Events, I discovered that most clients, especially those who encountered our services online, did not believe that we operate from Aba. They thought we operate from Lagos or Abuja or even Port Harcourt, and they often expressed happiness upon realizing that our capacity to deliver superior services across Nigeria has never been undermined by our physical location.”

Speaking further, she said that “Our foray into the delicate field of logistics services connected us with so many other entrepreneurs across all sectors. NPL gradually became a rallying hub for young entrepreneurs in Aba and its environs, and we eventually created online platforms connecting thousands of youths who longed to meet one another, share ideas and network physically. Thus when we introduced the idea of the Trade Fair, it was received with great enthusiasm and that encouraged us to strive to make it real against all odds”.

She informed that, from available records, over one hundred young entrepreneurs participated in the two-day event which attracted more than two thousand visitors. “I am glad that all the exhibitors made good sales and some wished that we could extend the period of the Fair beyond two days. That is the power of Enyimba City”, she said.

She expressed profound gratitude to the major sponsor of the Fair, Each One Aid One Foundation, for not only subsidizing the cost of registration for participants but also providing funding support for 50 young entrepreneurs to grow their businesses. She also thanked the Abia State Government, Engr. Enyinnaya Nwafor, Management of Aba Sports Club, Aba Chamber of Commerce, Engr. Queen Duruibe (Fab Que), Barr. Chisom Anaba (Abiabusinesshub), other partners, her family and friends whose support made the Fair successful – including Gifmag Conepts Nigeria and City9ja TV that honoured her with ‘Outstanding Social Economic Innovator of the Year’ award at the end of the event.

She said that plans are already in motion towards the 2021 edition which promises to be bigger in all respects.

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